Stem Cell Research Is It Humane - 1686 Words

Michelle Carter Mrs. Williamson AP Lang- Orange 2 25 February 2015 Stem-Cell Research--Is it humane? The studying of stem cells is a very controversial issue that has been around since 1998 when the research of the use of embryonic stem cell treatment began. The main issues surrounding the discussion of treating people with life-altering disabilities through the use of these pluripotent cells is the ethicality of the matter and whether or not it is a savage act against a fetus. Many who oppose the use of these stem cells derived from excess embryos use the formerly stated opinion to support their argument, while those who are pro research argue that the destroying of one life could save another. The core complications that arise in studying stem cells lies in many Christian-like ethics and morals, otherwise called Christian bioethics. These are rooted in the modern day controversies arising due to advancements made in biology and medicine, mixed with religious views that argue against it. The conflicting interests of the polar oppos ites which are scientists and those with religious views have caused many complications along the way to discovering new treatments and cures for diseased cells. This bumpy road which has refrained scientists from making tremendous breakthroughs must smooth itself out, and the only way possible is through coming to an agreement that certain stem cell research should be practiced, such as the IPSC and adult stem cells, and others like theShow MoreRelatedEssay on Stem Cell Research: Should it be Permitted?868 Words   |  4 PagesStem cell related diseases affect over 100 million americans (White). Right now, there are plenty of government funds for stem cell research, and if we continue on the same path as we are now, stem cell research should be successful; however, the ethics used for embryonic stem cell research are incomprehensibly horrific (Stem cell policy). If this continues to be funded, it could have answers to numerous major diseases, including why they are caused, preven tion, and cures for the diseases. MoreRead MoreEmbryonic Of Stem Cell Research Essay1576 Words   |  7 PagesEmbryonic Stem Cell Research Francois Rabelais, the famous Renaissance humanist, once said, â€Å"Science without conscience is the death of the soul† (Rabelais, Francois). Since the late 1960’s, this has been the stance for opponents of embryonic stem cell research. This is saying, if we are willing to take a fertilized embryo and kill it before it has even had time to develop, where is our conscience, our heart? We consider this form of stem cell research to be immoral and unethical. ScientistsRead MoreStem Cell Research Controversy Essay681 Words   |  3 Pagesover stem cell research’s use in the medical field is almost two decades old. So why the sudden intense return of fierce political debates over an old issue? It’s because President Obama recently revoked the ban on stem cell research, as he believes it holds the potential to revolutionize the medical industry in the years to come. As USA Today quoted him saying in March, after he stopped restricting federal fun ding for stem cell research, At this moment, the full promise of stem cell research remainsRead MoreEssay about Human Embryo Research 1019 Words   |  5 Pagesequal. The same law should be enforced concerning human embryonic stem cell research. Dr. James A. Thomson discovered stem cells in 1998 and they’ve intrigued scientist ever since. 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Stem cell research could be the gateway to findingRead MoreThe Issue Of Stem Cell Research1240 Words   |  5 Pageswith the proper research into stem cells to treat injury or disease. However, the procedures followed for the research of stem cells have stirred up a hefty amount of controversy in the past and the present. Stem Cell research has been argued to be an ethical choice due to its possibilities for simplified treatments in the future, yet it is controversial due to the destruction of embryos, and the undecided moral status of the embryo, which is why scientists should do their research with non-embryonicRead MoreEmbryonic Stem Cells : Research Worth Pursuing1201 Words   |  5 PagesVogan Research Paper 24 February 2015 Embryonic Stem Cells: Research worth Pursuing â€Å"Embryonic stem cell research will prolong life, improve life, and give hope for life to millions of people,† said politician Jim Ramstad. This is a very powerful statement, and a very accurate statement. The solution to curing many diseases is just around the corner because of the advancements in embryonic stem cell research. The much needed support of society can speed up the progression of this research so livesRead MoreHuman Embryonic Stem Cell Research1625 Words   |  7 PagesProduction and the Scientific and Therapeutic Use of Human Embryonic Stem Cells, the Pontifical Academy for Life presents the field of stem cell research with a statement regarding the official Roman Catholic position on the moral aspects of acquiring and using human embryonic stem cells.  They have declared that it is not morally legitimate to produce or use human embryos as a source of stem cells, nor is it acceptable to use stem cells from cell lines already established. Thus, bringing u p the conflictingRead MoreShould Human Cloning Be Pursued? Essay810 Words   |  4 Pagesexact replica of someone. A type of cloning that occurs naturally is when identical twins are born (â€Å"What Is Cloning?†). Somatic cell nuclear transfer (SCNT) is a type of cloning that has to be done in a lab. In SCNT they take the nucleolus out of an egg cell, replace it with the nucleolus of a somatic cell (body cell with two complete sets of chromosomes), and make the egg cell divide into a blastocyst (â€Å"What Is Cloning?†). There are two main controversial types of cloning that come from SCNT whichRead MoreAnimal Testing And Its Effects On Human Health1146 Words   |  5 Pagesactivities are necessary to progress in medical research, in reality it does very little to improve human health and development. For decades, drug and chemical safety assessments have been based on laboratory experimentations involving rabbits, dogs, rodents, and other animals. Consequently, nine out of ten drugs proven safe and effective in animals fail when given to humans. Animal testing is unreliable and unnecessary and there are more effective research methods out there that do not come at the

Beauty is not so easily measured Free Essays

While love is something that can be sensed as being palatable and felt directly within one’s self, beauty is not so easily measured—an aesthetic that is judged by each person according to his or her own likes or dislikes. Kawabata Yasunari’s classic short stories â€Å"The Man Who Did Not Smile† and â€Å"Immorality† both look at love and beauty and how they are measured, each in a poetic and colorful way. â€Å"The Man Who Did Not Smile† is a 1929 short story, or â€Å"palm of the hand story,† as Yasunari called them (Ljukkonen, online), about a film writer and his relationship to beauty via his movie that is being filmed, and via his relationship with his wife and children. We will write a custom essay sample on Beauty is not so easily measured or any similar topic only for you Order Now    It is a story about beauty and this man’s relationship to beauty, and the psychological relationship he has to the idea of beauty and what is behind the idea of beauty. Yasunari wrote â€Å"The Man Who Did Not Smile† as a first-person account from the film writer’s standpoint.   The man is on location for a film he has written about patients in a mental hospital, and is in the process of discovering a final scene for his film.   He finds it one morning while â€Å"gazing out on the Kamo River,† (Yasunari, 1929/1990, p. 128) upon waking, finding himself amid the memories of a previous day and recalling a mask that he had seen in a display window.   It is that image that gives him the idea for his final scene of the movie, â€Å"a daydream† (p. 129) filled with masks of smiling faces. The search for the masks to be used in the film becomes the central drama of the story—and the protagonist’s relationship to those masks once he takes them to his wife and children after the filming of the movie is complete.   The masks are delicate and the actors must handle them carefully.   Yet, there is some power within those masks.   The film writer decides to buy them so they can be handled without fear of them being destroyed, and it is in the power of those masks that the protagonist realizes his own relationship with beauty. â€Å"Well then, I’ll buy them.   I did actually want them.   I daydreamed as if awaiting the future when the world would be in harmony and people would all wear the same gentle face as these masks.   (p. 131) His children love the masks, but he refuses to wear them.   His wife agrees to put one on, and it is in that moment that he discovers his true relationship to his wife’s beauty.   â€Å"The moment she removed the mask, my wife’s face somehow appeared ugly† (p. 131).   It is as though he is seeing her face for the first time—and his own idea of her beauty, or, in this case, the â€Å"ugliness of her own countenance† (p. 131).   As his wife lay in the hospital bed, he is faced not only with a new idea of beauty, but his own sense of self—one that might appear as â€Å"an ugly demon† (p. 132) to his wife.   He would be exposed to his real self, his true nature. Psychologist C. G. Jung writes that the mask can be seen as the outer persona we show to the world, the way we want to be seen (Jung, 1929/1983, p. 96).   â€Å"The mask is the ad hoc adopted attitude, I have called the persona, which was the name for the masks worn by actors in antiquity† (Jung, 1921/1983, p. 98).   The narrator is forced to confront not only what lies behind his wife’s beauty/ugliness, but also his idea of his own beauty/ugliness.   The â€Å"beautiful mask† (p. 132) reveals another question, too:   whether or not the face he sees on his wife could be artificial, too, â€Å"just like the mask† (p. 132).   It’s a perplexing question, but one that reveals, like the mask, much about the filmmaker’s relationship to himself and his world. While the idea of beauty colors Yasunari’s 1963 â€Å"palm-of-the-hand† story â€Å"Immortality,† the concept of eternal love is the central theme.   In this short story, two lovers have reunited after being apart for at least five decades—but their reunion comes in the afterlife, as they are now each dead.   Yasunari presents a portrait of an eighteen-year-old girl and a man sixty years her senior walking through some woods in a land they’d both known together while alive.   The scene is haunting as the girl is not aware the man has passed on into the afterlife until the end, when, upon that realization, the two â€Å"go into the tree and stay† (Yasunari, 1963/2005, p. 326). The love between the two has been eternal, in a sense—the girl killed herself because of her love for the man when they had to separate, and he wound up spending much of his life on the land overlooking that spot in the ocean where she died. The man has returned to the land where she died to reclaim her.   He wants to be with her forever.   However, he doesn’t know he is dead, and neither does she. Once she realizes he, too, is dead, they are able to reunite into eternity in nature, merging themselves into an old tree where they will live forever. Like â€Å"The Man Who Did Not Smile,† Yasunari uses the idea of beauty and the mask that we wear—Jung’s â€Å"persona†Ã¢â‚¬â€as an aspect of â€Å"Immortality.†Ã‚   The girl tells the old man, Shintaro, that she has lived in the afterlife with the image of him as a young man.   â€Å"You are eternally young to me,† (p. 325) she says, even though the man is now old. If I hadn’t drowned myself and you came to the village now to see me, I’d be an old woman. How disgusting.   I wouldn’t want you to see me like that.   (p. 325) For the girl, memories are important.   Her spirit carries them as she lives in the afterlife.   Scholar James Hillman says that memories are important for the soul, carrying with them energy that thrives for the departed person.   The girl realizes this, too, in a way:   â€Å"If you were to die, there wouldn’t be anyone on earth who would remember me,† she says (p. 325). The soul, they say, needs models for its mimesis in order to recollect eternal verities and primordial images.   If in its life on earth it does not meet these as mirrors of the soul’s core, mirrors in which the soul can recognize its truths, then its flame will die and its genius wither.   (p. 159) The girl imagines ugliness representing old age—that ancient mask we all wear once we have passed from the prime years of our life.   Even though the old man is wearing that mask, she doesn’t see it:   she has only her memories carried with her at the time of her death, so she sees him as an eighteen-year-old, also.   For the man, he never experienced his lover as an old woman; thus, her youth is indeed eternal for him. Yasunari uses few characters in both stories, keeping each â€Å"palm-of-the-hand† short and simple.   The narrator in â€Å"The Man Who Did Not Smile† is joined by the mask buyer, his wife, and his children in the tale, while it is only Shintaro and his young lover in â€Å"Immortality.†Ã‚   We do not see deeply driven characterization in either story, as Yasunari essentially paints portraits of each actor through their thoughts and actions.   Like a beautiful painting of a sunset or sunrise, we must use our imagination amidst the texture and colors of the painting to grasp its deeper meaning. Indeed, Yasunari’s beautiful use of words shines in both stories in his colorful imagery.   It is simple:   â€Å"An old man and a young girl were walking together,† he writes to begin â€Å"Immortality.†Ã‚   He ends that story almost the same way he begins â€Å"The Man Who Did Not Smile†Ã¢â‚¬â€with the picture of the sky. The color at evening began to drift onto the small saplings behind the great trees.   The sky beyond turned a faint red where the ocean sounded.   (p. 326). â€Å"The Man Who Did Not Smile,† on the other hand, begins with the image of the sky as well.   â€Å"The sky had turned a deep shade; it looked like the surface of a beautiful celadon porcelain piece† (p. 128).   It is a daydream of sorts, a beautiful portrait into which Yasunari takes the reader as he moves through the inner world of the film writer. Both stories are magical.   It is the â€Å"magic of those trees† (p. 325) that captures the imagination of Shintaro and his young lover.   Those trees are part of land his family owned, and he later sold to the men who turned the land into a golfer’s driving range.   The trees are on land overseeing the ocean where the girl jumped to her death.   Trees are sacred and magical in many mythologies.   Buddha gained enlightenment under the Bodhi Tree, and many myths use trees as the focus for rebirth (Anderson, 1990, p. 25).   In the same regard, the ocean, too, is a mythical place:   from where gods and goddess reside and in the Greek legend Odysseus sailed before being reuniting with his lover (Anderson, p. 25). The magic of â€Å"The Man Who Did Not Smile† comes in the healing properties of the masks.   It is through the image of the mask that the film writer is able to create an ending for his story—a â€Å"beautiful daydream† (p. 128) to conclude the â€Å"dark story† (p. 129).   The masks represent his own distrust of himself and the world around him, covering with an artificial beauty the truth that lies behind them.   The masks magically hide what is true and meant to be revealed—whether it is an â€Å"ugly demon† (p. 132) or an â€Å"ever-smiling gentle face† (p. 132). What is also interesting about â€Å"The Man Who Did Not Smile† is in how the film writer’s screenplay is based on a scene inside a mental hospital.   We learn later that his wife is in a hospital of sorts—and we never learn the exact nature of her illness.   Could it be a mental hospital?   And might her hospitalization also be a reflection of his â€Å"gloomy† personality (p. 129)?   He’s afraid of what is hiding behind the masks—so much that his initial reaction to putting on the mask himself is fear.   â€Å"The mask is no good.   Art is no good† (p. 132).   Masks and art each reveal the hidden dimensions.   The film writer himself uses his films to balance his own â€Å"gloomy† personality.   Yet the shadows of life are revealed through film and art, and are experienced in hospitals.   Each is an aspect of â€Å"The Man Who Did Not Smile.† Yasunari gives much to think about regarding our relationship to each other and ourselves in â€Å"The Man Who Did Not Smile,† and to our relationship with the magic of eternal love in â€Å"Immortality.†Ã‚   Both reveal the hidden aspects of our existence on earth, offering us a short look at the feeling of living in a world of melancholy and loneliness amid what we call beauty.   Our own mortality rises from the depths of eternity through these stories, and it is in the hidden beauty of our daily lives that Yasunari’s works can be realized. Bibliography Anderson, William.   (1990).   Green man:   The archetype of our oneness with the earth. London:   HarperCollins. Hillman, James.   (1996).   The soul’s code.   New York:   Warner Books. Jung, C. G.   (1983). Definitions.   (R. F. C. Hull,Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 97-105).   Princeton:   Princeton University Press.   (Original work published 1921). Jung, C. G.   (1983). The relations between the ego and the unconscious.   (R. F. C. Hull, Trans.). In   A. Storr (Ed.). The essential Jung:   Selected writings.   (V. S. de Laszlo, Ed.) (Pp. 94-97).   Princeton:   Princeton University Press.   (Original work published 1929). Ljukkonen, Petri.   (2005).   Yasunari Yasunari.   Retrieved November 19, 2005 from http://www.kirjasto.sci.fi/Yasunari.htm. Yasunari, Yasunari.   (1990).   The man who did not smile.   (L. Dunlop, Trans.).   In Palm-of-the-hand Stories.   (J. Martin Holman, Trans.).   (Pp. 128-132).   San Francisco:   North Point Press.   (Original work published 1929). Yasunari, Yasunari.   (2005).   Immortality.   In (G. Dasgupta, J. Mei, Ed).   Stories about us.   (Pp. 323-325).   Nashville:   Thomas Nelson Publishers.   (Original work published 1963). How to cite Beauty is not so easily measured, Essay examples

The Fashion Channel Case Essay Example

The Fashion Channel Case Paper In doing this we need to focus on ways to increase our share of the market (targeting ratings), and how we can ultimately target ways to boost our viewers versus the increasingly competitive assign programming being released by CNN and Lifetime. The two key levers to drive revenue growth would be Increased viewers (ratings), and increased advertising pricing. Also Important Is to deliver quality audiences, as demanded by advertisers. Based on these key Issues It will be vital to choose the scenario for implementation that will increases TV ratings and advertising revenue. The state of the economy at the beginning of 2007 was promising (pre-housing bubble and job loss). The Fashion Channel at that time had been around for 11 years. The company was started by two entrepreneurs in 1996, with up to date entertainment features that focused on material relating to fashion only on 24 hour a day, 7 days a week schedule. To that point the mall audience was women aged 35-54 and the company tagging was Fashion for Everyone. Coming off of revenues of $310. Million and only $230 million in ad sales, the goal going forward was to find a way to increase that amount. In 2005, one of the more popular series on TFH was a show called Look Great on Saturday Night for Under $100. Other networks like CNN and Lifetime began following the programming plan put on by TFH which started to come more popular In comparison to the programs being broadcast by TFH. This in effect resulted In direct competition against TFH and directly affected the ad revenue shares. We will write a custom essay sample on The Fashion Channel Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Fashion Channel Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Fashion Channel Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Vice President Norm Frazier had advised the management team to decrease the ad pricing by 10% in order to increase our viewers. As mentioned earlier, a key issue to attack in this marketing plan is to improve our average rating compared to similar programming being broadcasted on CNN and Lifetime. Utilizing information obtained in Exhibit 1, Tiffs average rating was 1. 0 based off of 1. 1 million households. In comparison, CNN relished an average rating of 4. 0 (4. 4 million households) while Lifetime enjoyed an average rating of 3. 0 (3. 3 million households) respectively. Major differences exist amongst these three networks based on the fact that Tiffs programming only revolves around fashion 24 hours a day, 7 days a week, whereas CNN and Lifetime serve a larger target audience and therefore only present programs dedicated to fashion Monday through Friday from 9-11 pm (Lifetime) and Monday through Friday from 8-pm and Saturday and Sunday Trot 10-11 pm ) Because tense networks are not ovate to a spectral ice, it allows them the opportunity to capture a larger audience that may have never looked for fashion programming if it werent for Fashion Today and Fashion Tonight. The other key objective of The Fashion Channels new marketing plan was to boost advertising revenue. On pages 3 and 4 of the case study, it is noted that advertisers would pay a premium CPM (cost per thousand, represented by the price an advertiser would pay for a moment of viewing) to reach certain groups, and at the time of this study these groups were men of all ages and women aged 18-34, respectively. Based on information in Exhibit 1, TFH is currently in the most unfavorable position amongst the big three networks based on consumer demographics. CNN carried the best percentage of the male audience at 45 % while TFH at 39%. Lifetime carried the best percentage of the 18-34 female audience at 43% while TFH captured Just 33%. Lack of consumer interest, awareness, and value added to potential advertisers could be negatively impacting their advertising revenue. In the competitive threats section of the case study, TFH is noted as being below average in many important categories based on the Alpha research study. They received ratings of 3. 8 for consumer interest, 4. 1 for awareness, and a 3. 7 on value added (perceived value). The other two networks outscored TFH by at least . 4 points on all questions asked. I believe this to be an indirect consequence of programming for a specific niche market. In order for TFH to increase ad revenue we must find a way to penetrate the high dollar CPM groups that our ad buyers are most focused on attracting. Based on our key goals and objectives mentioned earlier, I believe that we have three courses of action to discuss and decide on as a team. These approaches include a broad-based marketing plan (scenario #1), the Factionists segmentation, and the Factionists plus Planners/Shoppers segmentation. I will list the pros and cons of each below as well as the final decision and rationale based on the final decision. Broad-Based Marketing pros: When comparing this plan to the base numbers of 2007, we see that the broad- based scenario delivers the company almost $40 million more in potential net income ($94. 9 million versus $54. 6). This scenario also doesnt require additional incremental programming expense that will cost the other two plans at least $1 5 million to implement. Additionally, women aged 18-34 in all four clusters, so The Fashion Channel will be marketing to 100% of all 18-34 year-olds. This scenario will also allow awareness and viewers to increase by investing in a major marketing campaign across all clusters in the spectrum. Cons: While this marketing plan produces a higher net income the 2007 base, the CPM is $. 20 lower than the current CPM of $2. 00. This plan also lacks a specific target audience and we would run the risk of our competitors penetrating the premium CPM groups, causing our revenue to decrease even further. Differentiation would change as a result of implementation and as a company we would struggle to compete against ten toner two networks walkout canalling our programming. Factionists Segmentation Compared to the 2007 base numbers, this scenario produces almost $100 million more in net income ($1 51. 4 million versus $54. 6 million). This plan also targets a premium CPM group, which increases Techs average CPM from $2. 00 to $3. 50. This plan would make TFH a more attractive ad producer for advertisers because 50% of factionists are females ag ed 18-34. Targeting this segment will help us compete against Lifetime, which is currently the market leader in female audience members aged 18-34. Cons: The factionists segmentation results in a . % reduction in TV ratings for The Fashion Channel. There is also a requirement of $15 million incremental programming expense in order to reposition our programming. The factionists segment is the smallest of the four clusters, which would decrease our viewers amongst the remaining clusters. Its also possible to the targeting only the factionists target is too specific of a niche and will lack the ability for TFH to attract new nonusers. This will pose a threat to us by not allowing us to compete against the CNN and Lifetime which offer programming to a broader segment. By targeting the smallest cluster, awareness amongst our consumers would not change, and our ratings over the long term might decrease even further. Factionists plus Planners/ Shoppers Segmentation Compared to the 2007 base numbers, this scenario produces almost $1 1 5 million more in potential net income ($168. 8 million versus $54. 6 million). The plan improves our TV ratings from 1% to 1. 2% and the average CPM from $2 to $2. 0. Targeting these two clusters will allow us to market to 50% of all TV households also allows us to advertise to the clusters that are made up of 50% and 25% of women aged 18-34. Effectively targeting these two segments will increase advertising revenue by increasing the proportion of women aged 18-34 audience members. This new found repositioning will allow The Fashion Channel to differentiate its programming by producing programs specific to these two separate segments. Cons: Although the scenario produces favorable numbers in terms of ratings and CPM, here is a requirement of incremental programming expense of $20 million to reposition our programming. This scenario only targets 50% of households. This could lead to a reduction amongst our loyal viewers and might adversely affect our TV rating. Decision We at The Fashion Channel should focus our efforts on the third scenario which targets factionists plus planners/shoppers. There is an immense risk associated with this plan because we will Jeopardize losing some of our most loyal consumers by positioning ourselves more towards the higher ad revenue drivers. The $20 million incremental programming expense is another added possibility that could set the company up for failure. However, based on our analysis and forecasting, the benefits outweigh the potential setbacks as we will see an increase in average rating, CPM, and an almost 40% contribution margin (up 10% from 2006). Advertising revenue will increase because of the premium increase in CPM that women aged 18-34 wall erelong In T all I v nauseous out represent ten largest viewers for fashion). This plan is clearly more favorable than the second scenario hat left out the important segment including planners and shippers. While both scenarios provide substantial increases in net income, the long term growth associated with rating and ad revenue increase clearly define the third scenario as our focus. Implementation The largest challenge associated with this new marketing plan will be to keep our loyal consumers while also attracting the factionists and planners/ shoppers. In order do this we need to review past ratings from television shows, and find new time slots for these shows that are not in prime spots for the new programming. It is important to keep this in mind because although women aged 18-34 because of the CPM benefits, our past market currently makes up 67% of our total audience. We should study the plans of CNN and Lifetime, specifically their Fashion Today and Fashion Tonight shows. If we can gain a better understanding how they target women aged 18-34, and more importantly how their total audience of 43% comes from the premium CPM audience, then we could put ourselves in a more advantageous position amongst our competition. Lastly, we must find other ways to improve consumer interest, awareness, ND perceived value of The Fashion Channel. In order to do this I recommend a further plan to build brand recognition. This idea will build consumer loyalty and also bring our fans more emotionally connected to our brand and our company. I am proposing a plan that I anticipate will take about 6-8 months to roll out. Once we begin this new plan it will take another year to carry out the plan. I am proposing that we pick 12 destinations throughout the United States that are in the most popular fashion markets (Los Angles, New York, Chicago, etc.. ), and also base it on our most attached regions based on TV ratings. We will then come up with themes based on the locations and get our audience involved in our brand and show. Within six to eight months we should be able to pick out locations and venues for audience themed shows. We will be able to use our current programming to promote the upcoming audience experience which will not drastically change our incremental advertising expenses. I believe this plan coupled with the third scenario which will be rolled out incrementally, will provide the plan for The Fashion Channel moving forward.

How to Choose the Right Book Cover Dimensions in 3 Simple Steps

How to Choose the Right Book Cover Dimensions in 3 Simple Steps How to Choose the Right Book Cover Dimensions When we talk about book cover design, we often talk about the color palette, typography and use of images. What we rarely mention are the dimensions of the cover. After all, it’s usually determined by the book’s trim size. That, or it’s seemingly inconsequential, as most new independent authors rely on ebook sales anyhow, where the cover only really exists on digital retailers.In this post, we'll look at the standard sizes of book covers in publishing and help you decide on the right dimensions when creating or commissioning your own design.Before we jump too far into the conversation, let's start by looking at the most popular ebook cover sizes used today.What are the recommended book cover dimensions?Kindle Direct Publishing recommended size -   2,560 x 1,600 (1.6:1 aspect ratio)Novels and Non-Fiction -   2,560px x 1,600px (1.5:1 aspect ratio)Illustrated Books -   2,800px x 3,920px  (1.4:1 aspect ratio) or  3,000px x 3,600px (1.2:1 aspect ratio)Audiob ooks -   3,200px x 3,200px (1:1 aspect ratio)These numbers might be confusing at first, especially if you're not familiar with pixels and aspect ratios. In this next section, we'll take a closer look at what these terms mean, and how they will affect your cover. Choosing the size and shape of your ebook coverThe cover on the right has half the dots per square inch (DPI) of the version on the left.Both KDP Print and IngramSpark suggest a resolution of 300 dots per square inch (DPI) for your cover design. And in the case of most printers, a CMYK (Cyan Magenta Yellow) color profile is preferred over an RGB (Red Green Blue) one.To learn more about designing your perfect cover, check out this complete guide to book cover design on the Reedsy blog.Do you have any questions or thoughts on book covers and their recommended dimensions? Drop a message in the comments below.

How to Pick Essay Topics

How to Pick Essay Topics Read how to choose essay topics that will best match your assignment and interests. How to Pick Proper Essay Topics for College Ok, so you’ve been given an essay writing assignment and were given the freedom of picking the essay topic on your own. At first, the idea of being able to choose any topic you want seemed attractive, but then you got lost in the options, right? This is a common situation. As a rule, it’s happening due to the fact that topic selection process gives you so many options that you can easily get lost in them without a proper approach. This article, therefore, will provide a basic breakdown of a topic selection process. It will not review cases when you have been already given a topic  but will focus solely on situations when you need to pick one. It would be logical to assume that you already know what subject is the essay needs to be written in – if you receive an essay writing assignment in your Literature class, your essay will focus on Literature; a Philosophy class, in turn, will require a paper about some philosopher and so on. Step One: Determine Your Essay Type Before starting to write or even selecting an essay topic, you need to consider what kind of paper you want to have at the end of the writing process. Speaking of essays, there is a whole range of essay subtypes, e.g. argumentative, persuasive, informal etc. Each of the essay subtypes requires a special approach. This article is about various essay types, you might want to check it out while preparing for essay writing: Essay Types Different types of essays may impose different requirements on the essay writing process as well as essay topics selection. For example, an argumentative essay will require that you select a rather controversial topic; otherwise, the reader will find the essay not so interesting to read. A comparative essay, in turn, requires that your essay topics introduce  two items that are going to be compared: pieces of literature, art, schools of thought etc. We have put together a short list of best  argumentative essay topics and compare and contrast essay topics, hope you find some of them useful. Step Two: Brainstorm You won’t go far in writing your essay without actually brainstorming for essay ideas that can be written about. Brainstorming for the possible essay topics can be turned into a quite simple and straightforward process. Before beginning to search for essay ideas, ask yourself a few simple questions within a chosen subject: Within the given subject, what aspects do I like most? (e.g. While selecting topics for a Philosophy paper I feel most attracted to Hegel’s school of thought). Why do you find this topic interesting? (e.g. Because I consider the four concepts of Hegelian Dialectics one of the greatest ideas in Philosophy) Do you have access to literature on the chosen essay topics? (e.g. There’s plenty of information on Hegel’s Dialectics at our local library; there is even more available online). Step Three: What Is Interesting for You? The bottom line is – when selecting a topic for your essay think about those topics that are of most interest to you. This approach ensures that you will have chosen essay topics that inspire you and give you the energy and enthusiasm to work on your paper and complete it successfully. Another point to consider is the availability of information on the topic – if the information is readily available, writing a quality essay would be piece of cake; if it’s not – you might want to look for a different topic. Interesting essay topics require conducting research, analyzing and summarizing the information got during the research. We hope you find these tips for writing topics useful. If, however, you are still struggling to pick an essay topic to write on, our writing professionals are ready to assist you  in accomplishing this task. One of the convenient options we offer our customers is a  free live support. Our support agents will help you in selecting the essay topics. If needed, they can ask our professional writers to come up with essay topics list. You will then have to simply pick one of the offered topics, place your order and wait until the paper is delivered to you. Please feel free to contact our support team at support@ anytime or visit our order page to place your order.

Apple should move to a bazaar, or open source, model of development Essay

Apple should move to a bazaar, or open source, model of development similar to Android because this model promotes innovat - Essay Example Prior to the conversion, it was the â€Å"bazaar† system which was commonly adopted by companies all around the world. Raymond (2001) unambiguously specifies regarding the advantages to implement an open source business model towards obtaining greater competitive advantages and scope for continuous development through innovation. One of the most prominent examples to identify the virtues of an â€Å"open source† business model can be regarded with reference to the case of Android software. Notably, it was the open source development model which promoted commercial business of software that further augmented the variables for competition, motivating the major market players to actively participate in product innovation. Hence, from a long term perspective, it becomes apparent that open-source models are likely to be beneficial with regard to industry development and customer satisfaction (Olaleye, â€Å"Open Source Business Model for Mobile Computing: Android Open Sourc e Pt. 1†). However, there are a few companies which yet focus on implementing closed business model emphasizing on strict licensing policies such as Apple Incorporation. Thesis Statement Concentrating on the virtues of an open source business model, this essay will intend to evaluate the appropriateness of adopting an open source business model over a â€Å"bazaar† system to promote product innovation and quality enhancement in case of Apple. Thus, the discussion will attempt to justify whether Apple should move towards adopting an open source model similar to Android. Discussion In the context of present mobile market, Apple Incorporation is often regarded as a leading brand in the IT industry maintaining a particular brand reputation in the minds of the customer. In its business process, Apple had been marketing its software products with copyright licensing which meant that people would have to buy the product code before downloading or installing the software in the ir PC or Mac book. On the other hand, another technology industry giant, Google incorporation has been offering its most demanded software Android, uses an open source model which is based on Linux operating system. In this open source Model, customers are allowed to directly download applications or software in their devices in exchange of minimum or zero monetary value. Certainly, owing to their differing business models, the two software companies have gained dissimilar results in terms of product demand, customer satisfaction and competitive advantages. For instance, customers of Apple products (such as Mac book or iPhone) need to purchase the license before installing the software on their devices in exchange of a specified amount. Even though purchasing license tends to boost customer confidence in terms of quality concerns, it has also been observed to hamper their satisfaction level owing to the complex transaction process and limited choices. On the contrary, the software p ackages of Android is available at a much simpler process along with choices which in turn tends to increase customer satisfaction level; however, it also tends to inhibit customer confidence concerning their quality demanded. Therefore, from a short run perspective, the open-source business model can be termed as advantageous, but from a long-run perspective, t

Analysis of Ethnic Cleansing Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of Ethnic Cleansing - Research Paper Example The practice dates back in historical times and as old as the eleventh century. Just like modern populations, ancient communities also grappled with conflicts and wide-ranging social problems. The compelling urge for power is the main reason why respective communities engaged in gruesome practices such as ethnic cleansing. It is against this background that this paper reviews the various episodes of ethnic cleansing that occurred before as well as during the two World Wars. In addition, it explains the extent to which the nature of these World Wars contributed to the state of affairs. To ensure a harmonic consideration, it begins by defining the term ethnic cleansing. Ethnic cleansing is an all-encompassing term that is closely related to the concept of genocide. It refers to the removal from a certain territory a faction of a population through intimidation and violence (Thum, 2010). It is comprehensive and includes population transfer, forced migration and or deportation. In most i nstances, this occurs between neighboring communities and is geared towards ensuring the purity of a certain population. Historical evidence ascertains that it is a major cause of genocide that occurs on a wider scale. Comparatively, genocide tends to be more violent and has wide-ranging implications on both the perpetrating and affected community. Also worth noting is the fact that the relative negative implications are lasting and contribute significantly to future conflicts. As indicated earlier, ethnic cleansing is a historical occurrence that has its roots in ancient conflicts. According to Brubaker (1996), conflicts are a common characteristic of both current and historical populations. However, the complexity of conflicts and relative wars increased during the twentieth century. These further culminated in the first and second world wars. Notably, ethnic cleansing was a common occurrence during both instances. Thus apart from being one of the contributory factors, it can also be considered to have been a major product of the two world wars. There are various instances of ethnic cleansing that attest to the foregoing proposition. To begin with, between 1919 and 1920, there was an ethnic cleansing occurrence between the Bolshevik regime and Don Cossacks. This took place during the Russian civil war and its implications were immense. In particular, it saw a significant 500,000 Don Cossacks being deported within this short period of time (Merriman, 2010). Another episode of ethnic cleansing occurred in 1923 between the Greeks and Turkish. In this regard, there was a major population exchange between Turkey and Greece that can be defined as ethnic cleansing.